Leadership

Justin Then

Managing Director
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Justin is currently the Managing Director of Lumos Hill+Knowlton Strategies, as a result of the recent integration exercise between Justin’s own agency LUMOS PR and Hill+Knowlton Strategies in Malaysia.

Before the integration exercise, Justin had led a team of 12 consultants under LUMOS PR where he provided strategic communications services and senior counsel on crisis and issues to a multitude of clients including McDonald’s and HEINEKEN. 

Before venturing out to establish LUMOS PR about two years ago, Justin was the Managing Director of Hill+Knowlton Strategies. During his previous tenure at Hill+Knowlton Strategies, he provided senior counsel to C-level executives from diverse sectors including oil and gas, technology and financial services.Prior to that, Justin headed the Technology Practice at a local boutique agency where he led a team servicing clients such as Dell, Intel, Microsoft, Hitachi Data Systems, and Alcatel Lucent.​

Justin’s core skills are in the areas of crisis & issues management, training (spokesperson training and crisis comms simulation), corporate communications and technology.

In his previous life, Justin was a hard-nosed technology journalist/editor with Computerworld Malaysia for over 8 years and as founding editor of PC.com for two years. He holds a BA in Humanities (majoring in Philosophy) from La Trobe University, Australia.


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Vicky Wong

General Manager
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Vicky has over 14 years of integrated communications experience, coming from a combination of deep agency experience of nine years, with two global consultancies and another five years driving in-house marketing communications. 

In her time on the agency side, Vicky has built up a powerhouse of experience from a multitude of industries in Corporate, Technology, Oil & Gas, Healthcare and Consumer space – providing senior counsel, driving stakeholder management programmes, and led media and crisis training programmes for clients such as CIMB Malaysia, CIMB Niaga, Schneider Electric, and others.

Her portfolio of clients include Country Garden, ORANGEBEAM, Tencent, Mubadala Petroleum, Schneider Electric, Chevron, Cyberview, Infineon Technologies, Adobe Systems and Symantec. In consumer and entertainment, she has worked with HUAWEI, HONOR, LG Electronics, Marina Bay Sands, Mondelez and Fox International Channels. She also helped designed educational programmes in healthcare for Sanofi-Aventis and Boehringer Ingelheim.

Each of these clients posed a very different challenge within the property, consumer, technology, and corporate space – from stakeholder engagement to driving soft news around new product variants or new programmes to complex issues related to the snack food industry and crisis management. 

Vicky holds a BA (Hons) in Mass Communications from the Liverpool John Moores University. 


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Chee Kun Tan

Associate Director
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Tan Chee Kun, or better known as CK is an Associate Director at Lumos Hill+Knowlton Strategies.

He specialises in consumer PR, media relations, and social influencer management. He has worked in the e-commerce, education, fashion, food & beverage, retail, and oil & gas industries for the last seven years. He works with marketers, brand managers, entrepreneurs and other high-level executives to grow their personal and professional brands.

CK produces campaigns related to product launches, event marketing, community building initiatives and public safety, among others. His multinational clients have included Carlsberg, Castrol, HP, HUAWEI, Monash University, New Zealand Trade Enterprise, Pavilion Kuala Lumpur, Shell, UNIQLO and Visa. In addition to his extensive PR and marketing experience, CK is a veteran who led the media team in his previous global agency, Edelman PR.

CK holds a Bachelor of Arts in Public Relations and Media from the University of Sheffield Hallam, UK and understands English, Chinese and Bahasa Melayu . He has a passion for healthy lifestyle and is a firm believer in attitude makes a big difference.


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Jacalyn Kow

Associate Director
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A former Bloomberg TV broadcast journalist, Jacalyn covered business, market, and economic news for the network’s weekday news programmes.

Apart from reporting on Bloomberg TV Malaysia’s two-weekday business news programmes, Jacalyn also hosted a tech talk show covering gadget reviews and the latest news in the tech scene.

She is the key content and media relations strategist across clients in the corporate and public affairs space — crafting strategic communication plans and developing content for corporate accounts. Some of her current  and past clients include Cyberview, MaGIC, MDEC, and Malaysia’s Securities Commission.

Jacalyn holds a double degree from Monash University, graduating with a Bachelor of Business (Banking and Finance) and a Bachelor of Arts, majoring in Journalism.


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Serina Anthony

Associate Director
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Serina is an accomplished consultant with more than eight years of experience in public relations and marketing communications across technology, healthcare and property sectors.

She is responsible for managing a portfolio of clients — providing strategic counsel to clients’ PR and marketing campaigns and identifying relevant stakeholder outreach opportunities. As the account lead and day-to-day contact point, she works closely with her team to help grow brands and drive sales through a range of PR and digital tools.

Serina has worked with a wide range of clients such as LG Electronics, Schneider Electric, ORANEGBEAM, Pantai Medical Group, Oracle, Limelight Networks, Sophos, Bosch, Avanade, AMD, General Electrics, Cyient, Amadeus, Juniper Networks, and Nokia Networks.

Serina holds a Bachelor of Arts degree from the University of South Australia, majoring in communications and media management.


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