Vicky has over 14 years of integrated communications experience, coming from a combination of deep agency experience of nine years, with two global consultancies and another five years driving in-house marketing communications.
In her time on the agency side, Vicky has built up a powerhouse of experience from a multitude of industries in Corporate, Technology, Oil & Gas, Healthcare and Consumer space – providing senior counsel, driving stakeholder management programmes, and led media and crisis training programmes for clients such as CIMB Malaysia, CIMB Niaga, Schneider Electric, and others.
Her portfolio of clients include Country Garden, ORANGEBEAM, Tencent, Mubadala Petroleum, Schneider Electric, Chevron, Cyberview, Infineon Technologies, Adobe Systems and Symantec. In consumer and entertainment, she has worked with HUAWEI, HONOR, LG Electronics, Marina Bay Sands, Mondelez and Fox International Channels. She also helped designed educational programmes in healthcare for Sanofi-Aventis and Boehringer Ingelheim.
Each of these clients posed a very different challenge within the property, consumer, technology, and corporate space – from stakeholder engagement to driving soft news around new product variants or new programmes to complex issues related to the snack food industry and crisis management.
Vicky holds a BA (Hons) in Mass Communications from the Liverpool John Moores University.