Capturing the very heart of Cognac by working together with local talents and prestigious brands to unravel the fine elements of Rémy Martin and celebrate their 300-year-old legacy.
Hill+Knowlton Strategies Malaysia worked with Rémy Martin to host Southeast Asia’s first ever La Maison Rémy Martin. Held at the contemporary and beguiling Zebra Square KL, the debut of the by-invitation-only event saw approximately 1,500 guests, prestigious brands, top craftsmen, celebrities, and socialites gracing the event.
Exemplifying the motto “One Life / Live Them”, the six-day exclusive event – which ran from 1st until 6th July 2019 invited guests to embark on an unforgettable journey through four key pillars: Artistic Direction, Masterclasses, Opulence Revealed and Celebrating Talents. Further leveraging on Rémy Martin’s versatility, guests were given the opportunity to sample specially crafted cocktails concocted by some of the best bars in Malaysia including Omakase + Appreciate, Bar Trigona and Coley.
The six-day event generated 254 clippings, with accumulated PRV worth €431,978 (MYR1.95 million) and estimated reach of 6,200,641.
Sector: Food + Drink Specialist expertise: Media Relations Office: Kuala Lumpur