Partying With MARQUEE Singapore, The Newest Nightclub In Town
Planning and executing an influencer-led approach to create hype and shout about Marina Bay Sands’ newest family member, MARQUEE Singapore – while continuing to highlight the abundance of offerings in Marina Bay Sands, resulting in a reinforcement of their position in the premium and luxury market.
Hill+Knowlton Strategies Malaysia worked with Marina Bay Sands, a luxury integrated resort in Singapore to drive conversations and create awareness surrounding its newest offering, MARQUEE Singapore, a multi-concept dining and entertainment destination – the first of its namesake in Asia.
The agency executed a two-pronged approach, focusing mainly and working strategically with ten (10) lifestyle influencers from various backgrounds and catering to different target audience to increase MARQUEE Singapore’s share of voice across three stages: pre, during and post – spanning across a month.
This includes bringing the influencers to Marina Bay Sands to not only attend the exclusive opening party, but to also highlight the wide range of offerings on property, which includes their award-winning restaurants, the lineup of luxury brands stationed across The Shoppes and their world-class exhibitions at ArtScience Museum.
The list of influencers includes Teoh Ju Wei, Mark O'dea, Alex Chee, Charissa Chong, Daphne Charice, Brian See, Yuth Gan, Stephanie Foong, Tommy Mark and Kelvin Teoh.
To help continue and maintain conversations surrounding MARQUEE Singapore, the agency secured coverage and interviews for Noah Tepperberg, Co-Founder of TAO Group (the umbrella company of MARQUEE) and George Tanasijevich, CEO of Marina Bay Sands with top-tier premium and luxury titles such as Robb Report, Lifestyle Asia Kuala Lumpur, PRESTIGE and Marie Claire.
By the end of the execution, the influencers generated 69,447,680 worth of impression – making Malaysia’s result the second-best overall.
Sector: Retail + Leisure Product: Sherlock+ Office: Kuala Lumpur